Mumbai, India -Apple Launch online store in India on September 23
Apple announced today that it plans to open its online store in India on September 23.
The expansion will bring direct sales and an improved shopping experience to customers in the region for the first time.
Apple Store Online will launch in India on September 23, the company confirmed today. The online store will offer the full range of products available from Apple and will also offer customer support directly for the first time.
Although Apple products have been sold through e-commerce stores such as Amazon or Flipkart, Bloomberg reported last month that Apple was working to have its own online store before Diwali.
With the September 23 launch, it has hit the deadline, although according to the Bloomberg report, Apple had planned to launch it online much earlier, but its plans were interrupted by the coronavirus outbreak.
Apple has made significant investments in India in recent years as it seeks to become a leader in a mass market full of potential. IPhones are now made in India and official Apple stores are on the way. Before opening any physical location, Apple is increasing its sales and distribution online.
Starting September 23, customers in India will be able to visit apple.com/in and shop directly from Apple, just as customers around the world have been waiting for decades.
Tips and product guide will be available in English and Hindi. Until now, Apple’s sales in India have been directed entirely through partners such as Apple Premium Resellers.
In October, Apple says customers will be able to attend free Today at Apple sessions online with a focus on photography and music. Creative sessions are a staple of physical Apple Stores during non-pandemic times and will give customers a preview of what to expect when the official Apple Stores open in India.
We are proud to expand into India and want to do everything we can to support our customers and their communities, ”said Deirdre O’Brien, Apple’s senior vice president of Retail + People in a prepared statement.
“We know that our users rely on technology to stay connected, engage in learning and harness their creativity, and by bringing the Apple Store online to India, we are offering our customers the best of Apple at this important time.”
The online store will also offer shoppers the ability to custom configure any Mac before purchasing, offering student accessory discounts, as well as special pricing on Macs and iPads, as well as offering financing options and a program of exchange.
You can also buy Apple Care + online. This extends your warranty with up to 2 years of technical support and accidental damage coverage.
According to Apple, all orders will be shipped with contactless delivery by BlueDart within 24 to 72 hours after the order is placed. Apple also plans to offer sessions focused on photography and music, as well as add-ons like gift wrapping and personalized engravings, which will likely make giving on Diwali more attractive.
According to the Bloomberg report, the opening of the online store in India is only the first step for Apple, which will also open physical stores starting next year in Mumbai, before opening a second store in Bangalore.